Growth based on a collective effort

Interview with: René Grullón, Executive Vice President of Corporate, and International Banking, BPD & José Mármol Executive Vice President of Public Relations and Communications, BPD

Through strategic decisions that shape its corporate values, Banco Popular Dominicano has followed a core ethos of keeping its customers at the forefront of everything it does

Founded in 1963, Banco Popular Dominicano (BPD) catered to the avant garde of the industry. It offered credit facilities to undersized industries, savings and loans to the region’s rural sector, and accommodated the opening of savings accounts with low deposits. Today, BPD is less experimental, but still continues to distinguish itself in the market: growth is continuous and the client portfolio now stands at 2.7 million – not bad for a pioneer.

How do the institutional banking services at BPD differ from your competitors in the region?
RG: BPD has based its competitive advantage in several aspects: people; products; and technology. Our human resources have been a key differentiator, our real competitive advantage is ‘how we do business’, and the bank is focused on achieving maximum customer satisfaction by always showing empathy to our customers’ needs.

Does corporate philosophy shape decisions?
JM: Strategic decisions have historically been based around five corporate values: respect; integrity; innovation; teamwork; and customer satisfaction, providing clarity and trust for our stakeholders. Everyday decisions are made using these values to guide behaviour and criteria–key factors for the bank’s success. We are convinced that a company cannot succeed in a failed society. From the very beginning, the bank was founded with a mission of contributing to national development. That has been our corporate philosophy for 48 years, and it’s helped us to build trust with our customers, shareholders, employees and the Dominican society.

How important is investor relations to the bank, and how do you attract significant interest?
RG: It’s a key aspect for our business. Although it is not common in our country, Grupo Popular (the full owner of BPD) has a wide base of almost 10,000 shareholders. As well as being consistently profitable, Grupo Popular has worked hard in maintaining a healthy relationship with investors and shareholders. Periodic meetings keep them informed and close to management. Transparency and timely information has made a great difference for us.

What is BPD’s main corporate social responsibility? What is it most proud of?
JM: Our policies are focused on five main pillars: environment; education; health; community development; arts and culture. The bank is proud of its contributions to the Plan Sierra, the largest environmental programme in the country, and also the Programme for the Recondition of Rural Schools, which supports  25 institutions in impoverished areas with the collaboration of our employees. The bank’s staff helped at Navarrete last year, making the school’s restoration a reality. Working with the community to get them
involved in their own development, during the year the bank helps to manage their
finance with educational talks.

Recent figures showed strong growth this year. How will you maintain acceleration?
RG: Our growth has been based on a collective effort aimed at increasing market share. These efforts are based on strategic initiatives to increase customer satisfaction, improve product offerings and create efficient business management. Our vision is oriented to a service attitude: to work on transforming the customer experience, constantly align our people, strategies, products and channels with the vision that puts the customer at the centre of the business. In this sense, our vision makes a constant effort to develop a portfolio of value-added products that is accompanied by competence. This results in a stable growth in market share in terms of volume, profitability and brand awareness. Values-based culture has characterised BPD since its inception, and has always accompanied decision making at all levels, turning it into a differentiating factor. Our culture has enabled us to grow and gain market shares while maintaining prudent, healthy and stable growth. It also helps us achieve consistent behaviour throughout the organisation.

Comments: 0
Join the discussion below

The May – June 2013 Issue

Highest corporate tax
rates in Europe

European countries are scrambling to raise every last penny of funds through taxes. But some countries may have gone too far...

Belgium

Though all business taxes in Belgium can be paid online with little effort and preparation, the rates are still sky-high at 57.7 percent, including a staggering 50.8 percent total rate on profits only in social security contributions.

Belarus

In Belarus, a company spends up to 338 hours annually preparing for and paying ten different taxes and duties. The total tax rate has incredibly been lowered to 60.7 percent, from 117.5 percent in 2008.

France

A company in France pays seven different taxes and duties, the sum of which can amount to 65.7 percent of profits; though President François Hollande has announced a wave of business tax rate cuts coming up.

Estonia

A business in Estonia pays 67.3 percent of profits in tax, 37.2 percent exclusively in social security contributions. The country has gone against the grain in Europe by raising businesses taxes from 48.6 percent in 2008 to the current rates.

Italy

While corporate income tax (IRES) in Italy is limited to 38 percent of taxable profit, a company operating in Italy can expect to pay 14 other taxes and duties, including social security contributions, bringing their total payable tax to 68.7 percent of profits, according to the World Bank.

Norway

Norway taxes motor fuels twice, with a road use tax and a CO2 emissions tax. Combined with strikes in the energy sector that have curbed output, the price of gas at a local pump has soared to $10.12 per gallon.

Turkey

Though Turkey sits on the Suez Canal and neighbours many oil rich countries, the price of a gallon of average gas clocks in at $9.41 in Turkish pumps, because of a 60 percent share of taxes. 

Israel

Like Turkey, Israel is surrounded by oil-rich neighbours, but drills very little itself. Gas prices are controlled by the government, so about half of the $9.28 per gallon goes to taxes.

Hong Kong

There are few gas stations in Hong Kong, but the ones available charge up to 76 percent more per gallon than mainland China, where the government caps the cost of fuel. A gallon at the pumps will cost around $8.61 on the island.

Netherlands

Expensive labour costs make the Dutch petrol prices the dearest in Europe, at $8.26 per gallon; though the 57 percent tax add-ons don’t help.

The credit crisis

8 February 2007
HSBC warns of subprime mortgage losses

2 April 2007
New Century goes bus

14 September 2007
Wholesale markets have dried up

17 March 2008
Rescue of Bear Stearns

7 September 2008
Rescue of Fannie Mae

15 September 2008
Lehman Brothers file for bankruptcy

3 October 2008
US congress approves $700bn bailout

14 February 2009
$787bn stimulus approved by congress

 

The effects of the current financial crisis are global and irrefutable. With the collapse of Lehman Brothers, the domino effect of irresponsible public monetary policies, huge levels of unsustainable debt, and a deregulated financial sector, has escalated to the point where no corner of the globe has been left untouched.

1973 oil crisis

October 1973
Syria and Egypt launch an attack on Israel on Yom Kippur and set off a twenty day war;

1977
US President Carter creates Department of Energy, which develops the US strategic petroleum reserve

 

The Organisation of Petroleum Exporting Countries (OPEC) used their oil reserves as a weapon with the Arab Oil Embargo against those who supported Israel. By January 1974, world oil prices were four times higher than they were at the start of the crisis, especially in the US, and the shock led to a huge drop in the stock market with NYSE losing $97bn in just six weeks.  The embargo lasted five months, and the effects are still seen today.

German hyperinflation

1922-1923

Hyperinflation
1923 – 1924
Stabilisation

 

The trouble began when Germany missed a repatriation payment, worth about one third of the German deficit in this period. Inflation was already high but by 1923 it was raging. Prices doubled within hours, and by late 1923, it cost 200bn marks to buy a single loaf of bread. People burned money as it was cheaper than buying firewood. Germany eventually regained control of its economy when it introduced the Rentenmark into circulation in 1923, and then the Reichmark in 1924.

The Great Depression

1929-1933
The Great Crash
1934-1939
Recovery and Recession

 

After the decadence of the Roaring Twenties, the 1930s saw the biggest economic slump of all time. The stock market crashed on 29 October 1929, and optimism and decadent living tumbled along with the figures. The GDP fell from $103.6bn in 1929, to $66bn in 1934 and the subsequent years of recovery were the most dramatic in US history.

1907 bankers’ panic

1907
Otto Heinze and his brother Augustus Heinze bought shares of United Copper.

 

The stock market was already cautious over the tight money supply, but the US was thrown into a depression after the stock market fell nearly 50 percent from its peak in 1906. The Heinze brothers thought they could influence market shares but ended up bankrupting lenders that provided the financing to buy the stock. A chain reaction left nine institutions bankrupt. By February 1908, the panic was over and the government created the Federal Reserve system, to prevent banks from exercising too much control over the economy.