Fixed billboard advertisement, static or animated, 960px (width) x 320px (height), can contain embedded content for user interactivity. Billboard ads are prime online positions – located above the main content of the page – which draw the eye as the page is displayed. Their close proximity to the content of the page makes them consistently noticeable and impossible to ‘avoid’ – readers’ eyes are drawn to them naturally as they interact with the page, reducing the impression that they are being overtly encouraged to click on an advert.

In the instance above, our team built and designed the advert, emphasising both brands in line with the marketing campaign in question.