Pushdown or fixed leaderboard advertisements, static or animated, are displayed at 960px (width) x 160px (height) and can be upgraded to include float. Also available at ‘billboard’ size, 960px (width) x 320px (height), which can contain embedded content for user interactivity. Leaderboard ads are prime online positions – located above the main content of the page – which draw the eye as the page is displayed. Their close proximity to the content of the page makes them consistently noticeable and impossible to ‘avoid’ – readers’ eyes are drawn to them naturally as they interact with the page, reducing the impression that they are being overtly encouraged to click on an advert.

Please see the ADCB leaderboard at the top of the page for an example of just what is possible with this advert format.