HotForex has witnessed some phenomenal growth since its inception in 2010. The brokerage, from the very first stages, has positioned itself as one of the innovative front runners in the highly competitive online brokerage market and continues to add to its following on a daily basis.

‘Pulling away from the pack’ is an essential part of the business strategy behind the rise of HotForex and something that all businesses must look to do in order to survive in such a competitive environment. Only those businesses that can re-evaluate, analyse the results and then implement the changes – irrespective of how hard they may seem – will be the eventual long term leaders in their chosen field.

The online brokerage business is a continually shifting and dynamic organism. This is how we at HotForex view it: A living and evolving organism that requires care and attention if it is to grow into something substantial. It needs to be fed with innovative ideas and concepts if it is to excel and not simply fall in line with all the other online brokerages. We encourage these ideas to be developed in house, whether from seeds of thought first raised in our ‘Forum for Innovation and Growth’ or as directed by our clients. No idea is dismissed as we believe the requests of the few today may become the demands of the masses tomorrow.

Constant support
At HotForex we believe that the initial stages of development must be supported by strong core values. These core values consist of the usual suspects that you see repeated on site after brokerage site. The level of support provided to clients, the ability for the client to have all their needs serviced within a respectable time frame and the overall security of the client’s funds are all key variables at the early stages. It is easy to simply pay them lip service but these are all elements that we take very seriously. We have a dedicated team of support staff from various cultural backgrounds covering most of the world’s languages.

Their primary concern is to ensure that the client’s wishes are dealt with, leaving nothing to get lost in translation through cultural differences. At all times we believe that personal attention to the client is paramount.

All client requests need to be dealt with in as efficient manner as possible. The online brokerage requires the speed and a sense of urgency that mirrors the underlying market. To remain static in such a dynamic and evolving market place will only leave you chasing your peers. We believe that the level of customer satisfaction we provide has been one of the catalysts behind the success of HotForex. Whilst the market may be closed our staff continue to work. They provide out of hours support for our clients and ensure that any deposits or withdrawals are being dealt with in the quickest time possible. If there are queries on the trading accounts they are answered at the earliest opportunity. This just underlines our commitment to our clients.

A business where change is good
Another catalyst behind our success is having the ability to listen to what our clients are asking for. Once such example is the launch of the HotForex Percentage Allocation Money Management (PAMM) system. For many clients trading in the markets was daunting, all they wanted was the ability to participate. To this end, the HotForex PAMM website brings those who are interested in trading together with those that wish to participate but don’t have the required skill set.

The system is cutting-edge, allowing multiple accounts to be traded by one click of a master account and then filtering these trades through to the respective sub accounts. It allows potential traders to research the managed market, find the manager that fits with their risk appetite and then sign up beneath this manager whilst safe in the knowledge that their fund’s physical movements remain under their control.

The moving playing field
Innovation comes in many forms. The PAMM system was taking a new concept and delivering it to our clients as a product they could use. However, if we look at the initial introduction of the product to where it is now, it is clear that it has morphed into something totally different from the original concept whilst maintaining the underlying logic throughout its life.

This same process is applied to every element of the business. In our business change is good, as long as that change is directed by us. It means that our peers are constantly a few paces behind developments and every time they feel they are coming close we are able to introduce another element into the mix, pulling us further from the pack.

This can be seen by the way we treat our business introducers. These are key partners of ours and have been growing, as we have, on a monthly basis. Whether it is providing our partners with key marketing material for specific events or assisting them with the full development of their website, we constantly provide them with the end product they need. We offer multiple landing pages, website templates in line with HotForex themes, as well as custom widgets that can be easily integrated into their business needs and model. All of these add real value that translates into earning potential and real money for them. It means that our growth is directly aligned to that of our partners.

We do not seek to compete directly with them, but nurture a relationship built upon trust and transparency. By maintaining what we believe to be one of the most advanced affiliate systems in the online brokerage market, we are able to deliver statistics and reports in as close to real time as possible, all of which add to the openness between ourselves and our partners. Our partners can track campaigns, create unique tracking code and follow their earnings in the knowledge that they will be paid, not once, but twice a month without fail.

Transform through innovation
The competition is fierce and in an industry that is not protected from copycat competitors through patent protection or huge costs of entry we need to differentiate ourselves across many areas;
- Security of funds through segregated accounts ensuring that even in the unlikely event that something should happen to us the Clients funds are protected and separate to those of the company;
- A trading platform that boasts;
- Extremely competitive spreads – a review of the HotForex spreads will clearly show that they are one of the most competitive online brokerages currently available.
- Extremely fast execution speeds;
- An education centre that continually promotes the acquisition of knowledge and then tests this knowledge;
- Mutliple trading strategies encouraged. Whether you are a scalper or a trader using EAs, you are free to trade at HotForex;
- Fast account approval.

The future for retail forex is bright. As we see the numbers increase we are seeing an underlying shift in the type of client we are attracting. The trader is becoming more educated and making more demands. They seek to be on a level field with their peers and are always looking for ways to develop their own trading style to capitalise on the execution of the HotForex trading platform. They are no longer prepared to be sat in front of their PC in order to view their open positions or what is driving the market. They demand that they are connected at all times wherever they are and we provide that for them. Whether it is via their smartphone, Blackberry or iPad they can always keep abreast of their exposure. Wherever they are we are never far away, keeping them connected 24/5. In fact we go beyond this.

We can continue listing our past achievements and advantages but HotForex and the people behind it continue to strive for the future. Whether it’s the introduction of new trading products, additional trading platforms, the redesign of the HF Affiliates website or the introduction of trading tools, our actions focus on the future.

HotForex has transformed through innovation and development. The growth is the culmination of many months’ hard work, planning and focus. It is these qualities that will ensure our long term success. The key to the future is that we must not forget how we got here and the lengths we must go to in order to stay ahead of the pack.