With operations in over 100 countries, WTS has taken the opportunity to define its brand, refining its tailor-made products and solutions
Within the scope of its continuous expansion course, WTS has adapted a new brand strategy. The consulting group has developed a new logo and corporate design, under which the firm has united its tax, legal and consulting divisions. Furthermore, WTS is concentrating on expanding its service portfolio, in order to enhance its profile as an integrated consulting group.
A consistent level of service
Since its foundation in 2000, WTS has achieved double-digit growth rates every year, developing from a mere tax consulting firm to an international consulting group, with more than 400 employees and its own global network. Having successfully integrated its new fields of service, WTS today offers a comprehensive portfolio through its tax, legal and consulting divisions, always operating in close cooperation with renowned law firms to maximise the capability of its legal consulting services.
In order to continue down the consulting group’s path to success, WTS has distinguished its corporate brand strategy, uniting all of its business interests – which previously presented themselves with their own individual public images – under the umbrella brand WTS. The new corporate identity guarantees a homogeneous level of service, and gives clients a clear picture of the firm’s portfolio.
The international network of WTS
WTS’ entire public image is subject to the new branding – from its improved website to its original marketing materials in print media and online publications.
The key element is perhaps the new logo, which now presents WTS in vibrant red, used throughout all of its business units and in conjunction with its international business partners. In addition to the new branding, WTS will persistently expand its service portfolio, together with its partners, to enhance its appeal on the consulting market. Besides a full-service approach in tax advisory, the firm has intensified its focus on the expansion of their legal and consulting units.
The service portfolio does not, however, include typical auditing services in order to avoid conflicts of interest. Nevertheless, the consulting unit has strengthened its audit-related services like financial advisory, financial due diligence, accounting services and risk management. Furthermore, WTS will extensively expand its restructuring and compliance advisory unit.
Additional growth driver
It’s not only corporate clients that play a major roll for WTS, private clients are equally important. In this regard, the consulting group will push the expansion of its ‘Private Clients and HR Tax Services’ division. In light of this, the firm has recently increased its private client team.
In order to stand out from the competition and to provide the best possible consulting services, WTS will continue to rely on well-educated employees, with broad expertise and practical experience from their work in international consulting firms, as well as the industry and financial administration sector.
This enables the consulting group to provide a very practical approach with tailor-made products and client solutions. WTS’ services are procured internationally. Through its global network – founded in 2003 – the consulting group now operates in more than 100 countries. To become a partner, advisory firms have to comply with strict quality guidelines, coordinated from the WTS headquarters in Munich.
The consulting firm will continue to promote its global expansion strategy in order to guarantee – also with regard to cross-border issues – a uniform scope of top-quality consulting services in all important countries throughout the world.
About the author
Member of the executive board, WTS
Prof. Dr. Alexander Hemmelrath, Dipl.-Kaufmann, Tax Advisor and Certified Public Accountant, became a Member of the Executive Board of WTS on February 1, 2011. He is one of the most renowned German tax law experts and provides comprehensive consulting services for owner-managed businesses, as well as advice to entrepreneurial families and private clients in all tax and legal matters.
Within WTS’ tax unit, Hemmelrath leads the ‘Private Clients & HR Tax Services’ division.
This two-part practice area encompasses a wide range of services in the fields of tax-optimised wealth and income organisation, succession topics, non-profit organisations and executive advice to private clients, as well as global expatriate services and payroll tax advice.
For more information email: email@example.com; tel: +49 (0) 89 28 646 1801