Falcon Private Bank: Swiss banking with its roots in the Middle East

Falcon Private Bank is owned by Abu Dhabi-based global investment company Aabar Investment PJS, a partnership which seems to be bearing fruit


Established in Zurich in 1965, Falcon Private Bank offers personalised wealth management and investment services to private clients, wealthy families and institutional investors. Staying true to the historic and acclaimed tradition of Swiss banking, Falcon Private Bank is committed to superior quality and surpassing expectations with exclusive investment opportunities, excellent service and inspired clients. The bank’s dedication to the essence of first-class Swiss private banking is deeply rooted in its core values.

Falcon Private Bank’s world of expertise and financial solidity is further strengthened by the stability of its owner, Aabar Investments PJS, a global investment company based in Abu Dhabi and controlled fully by the emirate’s government. This ownership, in combination with the discretion of the Swiss financial centre, creates an inimitable foundation from which to provide independent and customised management solutions focused on security, value and care. The strength of Falcon Private Bank’s resources, its research into investment opportunities and its devoted team has placed the bank at the forefront of the financial management industry.

Headquartered in Zurich, Falcon Private Bank has a growing presence across Switzerland, Asia and the Middle East, with branches in Geneva, Hong Kong and Singapore and representative offices in Abu Dhabi and Dubai. At present, the bank has over 300 employees and manages global total assets worth $12bn. “We pride ourselves on offering bespoke and tailor-made wealth and asset management solutions to our customers. Our personalised approach, combined with Swiss banking expertise, experience and commitment results in the creation of long-term and successful client relationships based on trust, confidentiality and respect,” says Eduardo Leemann, Chief Executive Officer of Falcon Private Bank.

Falcon Private Bank’s investment philosophy and corporate actions are reflected in sound investment advice, sustained growth, and cautious risk assessment, in line with sustaining value preservation and its mission of perfecting performance in fine Swiss banking. The bank’s team is dedicated to high standards of corporate governance, accountability and responsibility to all stakeholders, in accordance to the stringent regulations of the Swiss Financial Market Supervisory Authority.

Middle Eastern foundations
Falcon Private Bank has been 100 percent owned by Aabar Investments PJS since April 2009. Aabar, a global investment company based in Abu Dhabi, was founded in 2005 and directly invests in various sectors including energy, infrastructure, real estate, automotive and financial services with significant long-term growth potential. Aabar, in turn, is majority-controlled (95.25 percent) by the state-owned International Petroleum Investment Company (IPIC) which is a major global sovereign wealth fund, wholly-owned by the Government of Abu Dhabi. Since 1984, IPIC has become one of the leading companies in the field of hydrocarbon investments. It is led by a government-appointed board of directors whose chairman is H.H. Sheikh Mansour Bin Zayed Al Nahyan, a member of the ruling family of Abu Dhabi.

Falcon Private Bank has been present in the region with its Dubai representative office since 2008, opening a new Representative Office in Abu Dhabi in April 2011, both of which are UAE Central Bank regulated. Business and brand awareness in the region have grown significantly over the last two years, thanks also to the strong backing of owners Aabar.

The bank has recently achieved many accolades, on both regional and international levels. These milestones have succeeded in not only raising awareness of the bank, but in placing it at the top of its league as a key player in the private banking industry, reiterating its motto: ‘Fine Private Banking. Nothing Else.’

Expansion in the MENA region
As part of the bank’s ambitious growth story in the MENA region, building on its emerging markets expertise and strong shareholder setting, it launched the Falcon Menasa Focused Fixed Income Fund at the beginning of the year. That fund – domiciled in Luxembourg and investable for qualified investors – captures investment opportunities in the emerging markets fixed income space and aims to achieve higher risk-adjusted returns with a well-positioned, experienced manager.

The Menasa Fund is set to follow in the footsteps of a fund launched by the bank some time ago – the Falcon Gold Equity Fund – which has been one of the leaders in its category for years.

The Falcon Gold Equity Fund was also recently awarded – for the fourth time in succession – the prize for the best fund over five years in the Equities, Gold and Precious Metals sector at the Lipper Fund Awards 2012. The fund invests predominantly in shares of gold mining companies worldwide, but may also invest up to 25 percent of its assets in companies that are primarily active in the exploration, processing and marketing of other precious metals.

2012 also saw Falcon Private Bank renew its sponsorship agreement with the Formula One team Scuderia Toro Rosso for the second consecutive year. The bank has been the official sponsor for the team since May 2011, and the partnership has proved to be a powerful tool in raising global brand awareness and visibility while offering a cutting-edge client hospitality platform in one of the world’s most fascinating sports. As part of the sponsorship, Falcon Private Bank’s logo appears on the cars themselves, as well as on the racing suits of new drivers Daniel Ricciardo and Jean-Eric Vergne. Scuderia Toro Rosso is a dynamic and talented team with a vision for success which draws strong parallels with the bank’s commitment to strong execution, expertise and innovative solutions.