Fixed leaderboard advertisements are displayed at 960px (width) x 160px (height). Pushdown leaderboard advertisements are displayed at 960px (width) x 160px (height) and on click can reveal another image displayed at 960px (width) x 500px (height). Please, click the banner above to see an example.
Leaderboard ads are prime online positions – located above the main content of the page – which draw the eye as the page is displayed. Their close proximity to the content of the page makes them consistently noticeable and impossible to ‘avoid’ – readers’ eyes are drawn to them naturally as they interact with the page, reducing the impression that they are being overtly encouraged to click on an advert.