ACY Securities: 10 years of empowering traders to make smarter decisions

'We not only offer the best technology in the market, but the best customer service,' says ACY's Alla Darwish

January 18, 2021

With enormous diversity in tradable assets, and a commitment to cutting-edge technology, ACY Securities pitches itself as half Wall Street and half Silicon Valley. All Darwish and Justin Pooni discuss ACY’s award-winning partnership programme, the educational products in place to help empower the company’s traders, and its key achievements through the turbulent 2020, and ambitions for 2021.

World Finance: The World Finance Forex Awards recognised your partnership programme as being the best for 2020; what sets it apart?

Alla Darwish: So when it comes to forging successful commercial and business partnerships, finding the right partner is crucial. ACY’s backbone is fintech; so when it comes to systems, we have tailored solutions to brokers, fund managers, FIX-API offerings, and even introducing brokers. And even if professionals wanted to take part in ACY’s global reach and presence, they can always apply to work directly with ACY, and represent us in specific regions around the globe, under the regional manager programme.

ACY Partners offers bespoke solutions designed by you and tailored by us. So if our clients want a certain liquidity provider, a product, or even a price range, or a commission structure, we’ve got them covered. We not only offer the best technology in the market, but the best customer service they could experience with any broker.

World Finance: Justin, ACY’s vision is to empower your customers, to help them make smarter decisions; how are you delivering on that promise?

Justin Pooni: Well yes that’s right; our vision as a company is all about empowering clients with the tools and resouces they need to make smart informed trading decisions. And we’ve been delivering on that vision every day for the past 10 years, I’m happy to say.

There are two distinct areas that we focus on when it comes to arming our clients. Number one is the education and tradable market analysis, and number two is the technology and exceptional trading environment.

On the market education front, we have three video reports that go out to clients every day. The Asian Open, the London Open, and the ACY Securities daily report, which is a comprehensive breakdown of the movers and shakers of the day. These products provide traders with a full wrap of markets, including tradable market analysis, that they can use to enter and exit their trades.

On top of that, we also have a suite of structured and self-paced educational products that allow clients to grow as traders, regardless of their level of skill or experience.

In terms of the technology and the trading conditions, our ultra-fast execution speed, direct access to Equinix Servers in New York and Asia, combined with the low cost of trading, ensures that traders can trade with confidence.

World Finance: Obviously it’s been a turbulent year, but ACY has been growing steadily – what have been your key achievements this year, and what are your ambitions for 2021?

Justin Pooni: Well certainly 2020 was a tough and challenging year on many fronts, but we have managed to soldier on strongly and achieve some pretty incredible things. Some of them include introducing share CFDs and ETF CFDs, to give our clients access to over 1,000 instruments across six asset classes.

We enjoyed strong organic growth in key markets, including the Middle East, south-east Asia, and of course Australia.

2021 is actually shaping up to be another very strong year for us: marking our 10 years in the industry, which is just an incredible milestone. And on the technology and trading front, we’ll be making further investments to our technological infrastructure; ensuring even faster speeds of execution.

And we’ll be looking to roll out some exciting trading tech that could transform the client experience as we know it. So watch out for that.

And of course we’ll continue to introduce more and more new instruments, so our clients have the choice to trade from a very wide selection of instruments. At the end of the day it’s all about our clients.