How does the asset management industry persuade Gen Z to save? Who is influencing them? Who do they trust? And which financial players look poised to gain, or lose, the most?

Banks and fintechs are adapting to the changing requirements of the younger generation by tapping into the success of other mainstream brands in order to maximise their growth and stay relevant in the new era

From cleaning products to milk frothers and everything in between, TikTok has been credited for making all manner of products go viral. With video views quickly translating into sales, the app is fast becoming one of the most important marketing tools that brands have at their disposal

The average age of investors and traders is dropping around the world – as the internet and new tools make it easier to play the financial markets with success – but it is still possible to ensure newcomers feel welcome and keep older clients happy as well