Misinformation is no longer a fringe concern for companies – it is a fast-moving, reputation-wrecking force. As false narratives go viral, organisations must act swiftly to detect, counter and contain the damage

Rebranding a business can offer an opportunity to refresh the identity of a brand or move away from negative perceptions, but requires thorough planning and audience understanding to succeed

From cleaning products to milk frothers and everything in between, TikTok has been credited for making all manner of products go viral. With video views quickly translating into sales, the app is fast becoming one of the most important marketing tools that brands have at their disposal