Investors are seeking solutions that combine quality, yield and high liquidity. UOBAM Thailand (UOBAMTH) therefore aims to achieve this by expanding the USD fund shelf across asset classes to preserve and grow assets under management (AUM). This should help the company to offer their clients a diversified portfolio of USD-denominated funds across various investment policies. This expansion is designed to serve the needs of both retail and institutional clients, providing them with a broader suite of investment solutions and greater flexibility in portfolio construction.

A key driver of the UOBAMTH’s success has been emphasis on USD-denominated products, giving Thai investors access to global markets while enhancing currency diversification. In response to the increasing appetite for international exposure, the firm has continued to prioritise innovation and global connectivity as core pillars of its product strategy.

USD fund leadership
Starting in March 2025, UOBAMTH introduced its USD funds to the market with an initial AUM of $23.77m, rapidly rising to become the market leader by July 2025 with AUM reaching $251m. The firm continued to demonstrate enduring leadership throughout the year, expanding AUM to $418m by December 2025 and capturing a dominant 53 percent market share. This reflects UOBAMTH’s disciplined execution, client-centric design and timely expansion of USD solutions that effectively met rising investor demand for global exposure.

UOBAMTH’s USD position has remained firmly intact into 2026, maintaining its number one position since the beginning of the year. As of April 2026, the firm reinforced its dominance, as USD AUM reached $436m and market share expanded to approximately 72 percent, underscoring the firm’s continued dominance in the USD fund market.

Strong growth momentum
UOBAMTH has demonstrated strong growth momentum and market leadership through innovative product development and precise strategic execution. The company has identified a significant opportunity from the sizable pool of USD held in clients’ Foreign Currency Deposit (FCD) accounts and has responded by developing tailored investment products to better meet client needs. In addition, as investors increasingly seek returns above FCD rates, the strategic expansion of its USD-denominated product suite, which proactively addresses the growing demand for global investment opportunities among Thai investors, continues to strengthen its market leadership.

Expanding the USD fund shelf
UOBAMTH has built a comprehensive suite of USD-denominated funds across all asset classes. The firm pioneered USD Term Funds with short tenors of three and six months, offering a simple and easy-to-understand solution for investors seeking attractive USD returns. This approach enables clients to build familiarity and confidence before progressing to more sophisticated investment options.

The firm continued to demonstrate enduring leadership throughout the year

Following the successful launch of its USD Term Funds, UOBAMTH further strengthened its product suite with the United USD Daily Fund (USDAILY), a short-term fixed income fund. As Thailand’s first USD-denominated daily fixed income fund, USDAILY offers a flexible and highly liquid USD investment solution with daily subscriptions and redemptions, while enhancing portfolio diversification.

Building on this momentum, UOBAMTH broadened its USD offering into a global fixed income fund with the launch of the United USD Global Income Strategic Bond Fund (UGIS-USD) and the United USD Ready Fund (USDREADY), offering investors broader diversification across income strategies. UGIS-USD invests in global fixed income instruments to generate returns in US dollars. Meanwhile, USDREADY invests in short-duration USD-denominated assets or instruments, aiming to generate returns in line with money market performance.

To better address the diverse needs of investors, UOBAMTH has extended its capabilities into global equities funds with the launch of the United USD Global Dividend Plus Fund (UGDIVP-USD) and the United USD Global Founders and Owners Fund (UGFO-USD). UGDIVP-USD focuses on investing in equities of companies worldwide, including emerging markets, providing broad exposure to global growth opportunities, while employing a covered call strategy to generate additional income for the fund. Meanwhile, UGFO-USD focuses on investing in companies led by founder-management teams with significant ownership stakes.

In the technology segment, UOBAMTH has entered global technology with the launch of the United USD Global Technology Fund (UGTECH-USD) and United USD US Technology Equity Fund (UUSTECH-USD). UGTECH-USD focuses on investing in a diversified portfolio of global technology equities. UUSTECH focuses on investing in equities of US-based technology companies, providing investors with access to investment opportunities in the technology theme.

UOBAMTH says that on the back of the strong success of its USD fund launches and growing investor confidence, it has firmly established itself as the number one USD fund provider in Thailand. This achievement underscores the strength of its product innovation and strategic execution. With strong momentum going forward, UOBAMTH remains highly committed to continuously identifying new investment opportunities and accelerating the launch of innovative solutions, reinforcing its leadership position while meeting the evolving and increasingly sophisticated needs of investors.