Banorte: a bank with passion and purpose

For over a century, Banorte has stood by the people of Mexico – helping them dream, build and thrive. Guided by passion, purpose and pride, it continues to transform banking into something closer and more personal: a force for progress and national pride

 
Banorte Tower in Monterrey, Mexico. Credit: Jonathan Zavala 

Banorte has dedicated 125 years supporting families and backing Mexican businesses, convinced of the immense potential of our country and demonstrating that the ordinary can be made extraordinary when done with passion and purpose. Few institutions in the world can say they have walked alongside their country and its people for so long. Banorte did it, and continues to do so with pride, as a bank that was born in Mexico, grew with Mexico, and still firmly believes in Mexico.

Making the ordinary extraordinary
When World Finance announced that Banorte was recognised as Best Retail Bank and Best Corporate Governance in Mexico, it confirmed that we are on the right path, because we are precisely focused on being the best bank for our customers and upholding the best corporate governance practices.

Just over 10 years ago, when Marcos Ramírez and I took on the responsibility of leading Banorte, we embarked on a radical transformation alongside our employees, customers and investors, aiming to become the best financial group in Mexico and a leader in the digital world. We reinvented and innovated, while keeping our essence intact: always putting the customer at the centre.

We are convinced that trust is built through daily actions

Today, Banorte continues to focus on being the best bank for our customers. We are convinced that trust is built through daily actions; that is why we have focused on making the ordinary extraordinary for them. Being the best means having a deep understanding of each customer to anticipate their specific needs and offer them tailored experiences, which at Banorte we call ‘hyper-personalisation.’ Our goal is to provide the best experience in the market, with the highest customer satisfaction metrics and the most efficient operations to offer ‘a bank in minutes’ to those who trust us. This translates into making every customer feel unique through our service and valuing their time so they can get what they need easily and instantly.

The bank for SMEs in Mexico
We share the vision of the Mexico Plan launched by the Government of Mexico, which seeks to promote shared prosperity and national development through collaboration between public and private investment.

As part of this plan, Banorte launched an initiative to support SMEs, especially those led by women, offering better credit conditions to foster their growth and, in doing so, continue contributing to Mexico’s progress.

In a world of rapid changes, trust is the most valuable asset. At Banorte, we are convinced that trust is built through strong, transparent, and responsible corporate governance. That is why we uphold the best international practices in this area.

Banorte’s governance has been strengthened to address the current market needs in sustainability, transparency and accountability, which are key to our strategy. This strength enables growth across every metric, portfolio, and region. Banorte’s results position us as one of the most profitable banks in Mexico, demonstrating our ability to generate sustainable value for all stakeholders.

The pride of being Mexican
We are the only major Mexican bank that has witnessed 125 years of transformations, crises and changing eras, standing strong and loyal to its people. We are a bank that beats with the same heart as Mexico. We are proud to be the Strong Bank of Mexico! and this is not a slogan; it is a reality experienced in every office, branch, and decision we make. From the north of the country, where we were born, to every corner of our geography, we support dreams, projects and aspirations.

The pride of being Mexican is the driving force behind us, because we believe our country deserves the best. That was the reason that led us to join the transformation of a national symbol: the new Banorte Stadium, the venue for the opening of the 2026 FIFA World Cup. We are thrilled to be part of the evolution of this stadium, a legend in Mexico, as it ushers in a new era by leading the way in modernity and sustainability.

20 years of the Banorte Foundation
Being with our people is more than a phrase; it is a real commitment. We are very happy to celebrate 20 years of the Banorte Foundation – two decades of building strong families, bringing hope, support and opportunities to thousands of families in need. We want a country where poverty is not destiny, by supporting families with housing, health, nutrition, education and the empowerment of women. To celebrate this incredibly special anniversary, we are sharing stories from families we have supported with all of Mexico.

Today, we can proudly say that we are a Mexican bank, customer-focused, a leader in technological and digital transformation, with world-class corporate governance and an unwavering social commitment. No result or achievement would be possible without the effort of the thousands of colleagues who are part of the Banorte family.

We know that Mexico deserves a strong, solid, and committed bank that always grows alongside its people. That is why, at Banorte, we passionately turn the ordinary into the extraordinary.