Rebranding a business can offer an opportunity to refresh the identity of a brand or move away from negative perceptions, but requires thorough planning and audience understanding to succeed

This year consumers have been frustrated by disastrous pre-order events for the latest gadgets, so what are the systems behind new product launches that can go so wrong?

If you want to be successful in China’s booming retail market, you have to be flexible in your approach and decisive when entering

The founder of Metersbonwe, a leading Chinese fashion company, becomes the latest high-profile executive to drop off of the radar

The luxury industry is in a constant state of flux, as consumer spending habits change in line with fashion and economic circumstance. This is particularly relevant in the volatile world of Middle-East luxury

Consumer shopping habits are changing rapidly and shaking up the retail industry. Laura French looks at whether modern-day changes could threaten the traditional notion of the big-name supermarket

Sales down 11 percent from last year as retailers start deals earlier and up online promotions

Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding

American department store JCPenney has struggled to survive since its modern business approach saw sales plummet in 2011. When Marvin Ellison takes over as CEO next year, the company must establish a sustainable strategy

With Diamond Bank surging in assets and rankings, World Finance spoke to CEO Dr Alex Otti on how the bank’s effort to cater to underserved markets through alternative channels has paid off

The Chalhoub Group has been supporting and developing luxury brands in the Middle East for almost six decades, and now operates in 14 countries